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  • The Context

    Guided Solutions were instructed by one of the key global players in the field of Pulmonology to identify and recruit a new Marketing leader. The company have a global presence, with market leading technology endorsed by an exhaustive KOL network. The position of VP Marketing had originally been UK based but the new business strategy meant that the role was moving across to Canada to enable hands on development of this new mother-ship organisation. 

  • The Campaign

    The Key facet that the VP Marketing required was the ability to synchronize the brand message across all existing product lines, and ensure that new products and product modifications were consistent with the company brand promise.

    In addition the role involved aligning expectations and activity with domestic marketing teams within the USA and outside, developing and disseminating a central message of marketing excellence across the company. All candidates considered for the position required direct experience of the Pulmonology device market alongside a track record for delivering marketing excellence from a board level of seniority.

    Four candidates were submitted of which the two candidates with the greatest drive were selected for final interview. The ultimately successful candidate was a perfect storm of the right experience, right location and right drive to take ownership of and perfect the company message. 

CASE STUDY