The Context

Guided Solutions identified a company and technology within the cardiology market which was nearing a phase of existence where robust business development would soon be required. The company were looking for a VP Business Development to commence European commercial activity for their 18 month old project. The company gained some traction for their product within relevant clinical circles. The benefits of the new technology, if they could be brought to market, were highly sought after.

The Campaign

The VP Business Development needed to solidify these links with KOL’s across the EMEA, and create partnerships within 3rd party distribution channels. To be successful in this endeavor the successful applicant had to at once be capable of displaying clinical know-how as well as the commercial gravitas to drive change through established markets.

Ultimately we were able to successfully identify an individual with the clinical prowess, who had driven sales in new markets and had done so with a combination of sophistication and drive. The company have now acquired CE mark and are continuing their growth through the channels established by the successful candidate.