The Context

Our client, a leading source of innovation within the field of Radiation Oncology and Medical Imaging had historically focussed their commercial activities on the US market. The recruitment of a VP Global Sales was a definite step towards the penetration of APAC and EMEA markets, which to this point had been largely untapped. The potential scale of the role related almost entirely to the vision and skill of the chosen candidate, in very real terms the future prosperity of the business relied upon our carrying out a meticulous recruitment process with an optimum hiring result.

The Campaign

To ensure the need for speed was met we utilized our existing network of Medical Device market executives. The company was branching out into a new and exciting territory and this expansion required a very deliberate alignment and management of purpose to ensure an effective transition. The new VP would be tasked with plotting and overseeing the execution of a strategic vision for the global sales function, cultivating and leveraging a broad KOL network and rolling out best practice across the entire global sales team.

Our network within the devices market is substantial and we were able to identify three candidates to be assessed by the company, each of which had experience of administering similarly scaled operations. One candidate, in particular, demonstrated the strength of character needed to issue directives, leverage a viable KOL network and hit the ground running with the vision to understand where and when future augmentations and investments should be made.